Catch risky label downgrades and External File Sharing. Before they become breaches.
Label Master watches your Microsoft 365 sensitivity labels around the clock, scores every change for risk, and alerts your team the moment something looks wrong. Get notified in Teams, Slack, or email before a downgrade or oversharing incident spreads.
No credit card required · Connect your tenant in minutes
Real-Time Change Detection
Pulls Microsoft 365 audit logs every 15 minutes to catch labels applied, removed, upgraded, or downgraded — flagging the moment sensitive data loses its protection.
Smart Risk Scoring
Weighs downgrades, original sensitivity, external sharing, and repeat offenders into a Low→Critical score — fully tunable to your org's risk tolerance.
Real-time Alerting
Rule-based alerts to email, Slack, Teams, and an in-app bell — sent instantly or digested, with built-in review workflows so nothing falls through the cracks.
Multi-tenant & Roles
Isolated workspaces with Admin, and Viewer roles. Every admin action is logged to a full audit trail
No E5 Required
Runs on Business Premium, E3, or standalone Purview add-ons — get sensitivity label monitoring without upgrading to a $57/user E5 license.
5-Minute Setup
Connect your Microsoft 365 tenant with read-only Graph API permissions — no agents, no scripts, no Purview expertise needed to get your first alert.
Simple, transparent pricing
14-day free trial on every plan.
Your Data Is Everywhere. Your Protection Should Be Too.
Microsoft Purview helps organizations discover, classify, protect, govern, and monitor sensitive information throughout its lifecycle.
From an employee sending a confidential spreadsheet to the wrong recipient to sensitive information being copied into an AI tool, modern organizations need more than traditional security controls. They need visibility and control over the data itself.
You cannot protect what you cannot identify.
- User01
- Document02
- Classification03
- Protection04
- Monitoring05
- Compliance06
Security Starts With Knowing What Your Data Is
Organizations cannot effectively protect information they cannot identify, understand, and classify.
Highly Confidential — control expectations
Highest Protection- Who should access it?
- A tightly scoped, explicitly approved group.
- Can it be shared externally?
- Normally restricted; exceptions need approval.
- Should it be encrypted?
- Yes — with usage rights that travel with the file.
- Should DLP policies apply?
- Yes — strict policies, typically blocking.
- Should retention apply?
- Yes, with records management where required.
- Should activity be monitored?
- Yes — detailed monitoring and alerting.
Microsoft Purview: Turning Data Into Managed, Protected Information
Microsoft Purview brings together capabilities for data security, data governance, and compliance management across Microsoft 365 and connected sources.
Sensitivity Labels
Help organizations classify information and apply protection based on its sensitivity.
Availability of individual capabilities depends on licensing, configuration, and supported workloads.
- Discover
- Classify
- Protect
- Govern
- Monitor
- Demonstrate
What Happens When a Confidential File Leaves the Organization?
Sarah works in Finance and is about to email a payroll spreadsheet to a personal Gmail account.
- Employee Name
- •••••••••
- Employee ID
- EMP-••••
- Salary
- ••••••
- Bank Information
- •••• •••• ••42
Recipient: sarah.personal@gmail.com
- Step 1 — Discover
Sensitive information detected
The document contains employee names, employee IDs, salary figures, and bank information.
- Step 2 — Classify
Sensitivity: Highly Confidential
The content matches the organization's highest classification tier.
- Step 3 — Protect
Protection applied
Appropriate protection can be applied according to organizational policy, such as encryption and usage restrictions.
- Step 4 — DLP Check
Policy evaluation
Purview evaluates the activity against configured organizational policies.
- Step 5 — Policy Decision
Blocked
Your organization does not allow highly sensitive payroll information to be sent to personal email.
AllowWarnBlock - Step 6 — Audit
Evidence captured
Activity recorded for investigation and compliance review.
What If Someone Shares a Confidential Document?
An employee attempts to share a confidential customer report with an external recipient.
- Document
- Classification
- External share
- Policy evaluation
- Allow / Warn / Block
- Audit
The recipient is an approved partner and the label permits controlled external collaboration.
The user is prompted to confirm a business justification before sharing continues.
The organization's policy does not permit this content to leave the tenant.
The appropriate response depends on the organization's policies, configuration, workload, licensing, and business requirements. Not every external sharing attempt is automatically blocked.
Your Employees Are Using AI. Is Your Sensitive Data Going With Them?
Generative AI creates new paths for sensitive information to leave controlled environments — often with good intentions and no malicious intent.
Customer data in an AI assistant
An employee copies customer information into an AI assistant to draft a reply.
Strategy uploaded to an external AI service
An employee uploads a confidential business strategy document to an external AI service.
AI summarizing sensitive HR content
An employee asks an AI system to summarize sensitive HR information.
- Data
- Classification
- Policy
- AI activity
- Monitor / Allow / Warn / Block
AI Security Starts With Data Awareness.
Organizations need to understand what information is being used, where it is going, and whether that use complies with organizational policies. Coverage of AI-related activity depends on the tools in use, licensing, and how policies are configured.
Compliance Is More Than Having a Policy
Modern compliance is not just about having policies. It is about knowing what your data is, where it goes, who can access it, how it is protected, and being able to demonstrate that the right controls are in place.
“We have a policy.”
- A document describes what should happen.
- Classification depends on individual judgement.
- Evidence is gathered manually, after the fact.
“We can demonstrate the control.”
- Labels and policies apply protection consistently.
- Activity is monitored against configured rules.
- Audit evidence is available when asked for it.
- Policy
- Classification
- Protection
- Monitoring
- Audit evidence
- Review
- Improvement
Auditors, regulators, customers, and business partners may expect organizations to demonstrate how sensitive information is protected — not simply state that policies exist.
Measure Your Compliance Posture
Microsoft Purview Compliance Manager can help organizations assess compliance posture and manage improvement actions over time.
Compliance posture overview
Illustrative Example — Not an Actual Microsoft Purview Score- Data Protection
- 85%
- Identity & Access
- 91%
- Information Governance
- 72%
- Audit & Monitoring
- 88%
Improvement actions
- Review sensitive information classification
- Configure appropriate DLP policies
- Review external sharing
- Improve audit coverage
- Review retention requirements
- Protect sensitive information
- Review access to sensitive data
Data Has a Lifecycle. Your Controls Should Follow It.
Classify
Its sensitivity and importance are identified.
Good compliance is not a single control. It is a lifecycle.
When Something Goes Wrong, Can You Prove What Happened?
Audit capabilities can provide visibility into supported user and administrator activity, helping security and compliance teams investigate events.
- 09:14User accessed confidential document
- 09:16Document downloaded
- 09:18External sharing attempted
- 09:19DLP policy triggered
- 09:19Sharing blocked
- 09:20Security team investigates
- 09:25Incident reviewed
Where Can Sensitive Data Go Wrong?
Most data incidents are not dramatic breaches. They are everyday actions taken without visibility into what the data actually is.
Accidental Email
- Risk
- Sensitive information sent to the wrong recipient.
- Example
- Auto-complete selects an external contact with a similar name.
- Potential impact
- Unintended disclosure of personal or financial data.
- Possible controls
- Sensitivity labels, DLP policy tips, warn-or-block rules, audit review.
From Classification to Protection
Label Master helps organizations design, standardize, document, and operationalize their information classification strategy. Microsoft Purview provides Microsoft security, governance, and compliance capabilities that can be used to implement many of those controls.
- 01
Understand Your Data
- 02
Define Classification
- 03
Create Sensitivity Labels
- 04
Map Protection Requirements
- 05
Build DLP Policies
- 06
Apply Retention
- 07
Monitor & Audit
- 08
Improve
Label Master complements Microsoft Purview. It does not replace Microsoft Purview.
Where Is Your Organization Today?
Data security maturity is a path, not a switch. Most organizations sit between two levels at any time.
Level 3 — Classified
- Current challenge
- Labels exist but protection is not yet tied to them.
- Recommended next step
- Map each label to concrete protection and sharing requirements.
- Example control
- Sensitivity labels applied manually, automatically, or by recommendation.
What Would You Do?
Three short scenarios that security, compliance, and IT teams see every week.
You receive a spreadsheet containing employee salaries. How should it generally be classified?
An employee attempts to send sensitive customer information to a personal email account.
An employee leaves the organization. What should happen to important business records?
What Happens If Your Most Sensitive Data Leaves Your Organization Tomorrow?
These questions are at the heart of modern information protection.
Protect the Data. Prove the Control. Improve the Outcome.
Modern compliance requires more than policies sitting in a document. Organizations need to understand their data, classify it consistently, protect it appropriately, monitor its use, and maintain evidence of their controls.
Microsoft Purview provides technology and capabilities that can help organizations protect and govern data and manage compliance requirements. Actual compliance depends on an organization's policies, configuration, licensing, processes, people, and applicable regulatory requirements. Microsoft and Microsoft Purview are trademarks of the Microsoft group of companies. Label Master is an independent product and is not affiliated with or endorsed by Microsoft.